“The greatest good you can do for another is not just to
share your riches but to reveal to him his own.”
~ Benjamin Disraeli
Blog
Sometimes it’s OK to resist!
From time to time one of my clients will resist doing their homework! When this happens, I get curious. Because resistance can come from many different places. Sometimes it's a shift of priorities - a new client, ill-health, a family issue. Often it denotes an...
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Are you stalking your work?
Are you stalking your work? If you’ve been with me for while, you’ve probably heard me talk about the importance of follow up. And I make no apologies for raising the subject again. Because I know from experience that we small business owners often don’t do it! The...
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Are you planning ahead for your pension?
You are never too young to think about your pension. The earlier you start, the better. It gives your money more time to grow, so that even a small monthly payment can turn into a meaningful lump sum by the time you retire. My background is in pensions. I spent...
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Who’s looking at you? Is it your ideal client?
I’m a huge advocate of identifying your Ideal client. Your ideal client is: a) the person who you most want to help , and b) someone who is likely to need or want what you have to offer. I’ve talked before about how to identify them. I also run workshops on the...
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Testing, testing – have you got the power?
Do you know the power of A/B testing? I use Mailchimp to send out regular updates to my subscribers. And I use A/B testing to improve my ‘open’ rate. This means I send a small percentage of my emails out using two different headings. And then 4 hours later,...
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Business positioning – if your business was a ….
When you're thinking about your business positioning it can be useful to think about how it compares to others. Of course it’s helpful to compare yourself to the competition, but here’s another useful tool. Ask yourself: If my business was a clothes shop, which...
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Goal-setting works! Here’s my proof
Last week I had good news! I heard that I was a finalist in the Best Financial & Professional Services Business section of the Kingston Business Excellence Awards. I’m delighted - of course - and more importantly, it proves that goal-setting works. Here’s...
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Please Unsubscribe!
Many of you are kind enough to tell me that you love my newsletters. I love it when one of you takes the time to reply to a newsletter and tell me that a particular article has resonated - or helped you. I love it when one of you comes up to me at a networking meeting...
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How to be a juggling genius
As a business coach, I work with a whole range of people. Some of them have been running their business for years, whilst others are just starting out. Whatever stage they’re at, there’s one issue that seems to come up time and again. It’s Time Management!...
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No thanks, I don’t want your business
In this video I’m explaining how to turn down business! "What???” I hear you say. "Are you mad? Why on earth would I say ‘no thanks’ to business?" There are times when you know deep down that you shouldn’t do business with a customer, but you don’t want to say so!...
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7 key elements for pricing your work right
Many people I work with struggle to get their pricing right. Mostly they underprice, feeling embarrassed to charge a meaningful rate for their work. I’ve seen this occasionally with those who sell products, but it's especially true for those who offer a service. We...
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Your product pyramid – what it is and how to build it
In this video I take you step by step through a simple tool I often use. It’s called the product pyramid. It’s great for helping you think through the different buying patterns of your customers. It helps you identify how you can meet their diverse needs without...
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