“The greatest good you can do for another is not just to
share your riches but to reveal to him his own.”
~ Benjamin Disraeli
Blog
No thanks, I don’t want your business
In this video I’m explaining how to turn down business! "What???” I hear you say. "Are you mad? Why on earth would I say ‘no thanks’ to business?" There are times when you know deep down that you shouldn’t do business with a customer, but you don’t want to say so!...
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7 key elements for pricing your work right
Many people I work with struggle to get their pricing right. Mostly they underprice, feeling embarrassed to charge a meaningful rate for their work. I’ve seen this occasionally with those who sell products, but it's especially true for those who offer a service. We...
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Your product pyramid – what it is and how to build it
In this video I take you step by step through a simple tool I often use. It’s called the product pyramid. It’s great for helping you think through the different buying patterns of your customers. It helps you identify how you can meet their diverse needs without...
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Is networking scary?
I know some people find networking scary. That's especially true for new entrepreneurs who may not be used to doing it. However I also know lots of more established business owners who struggle with it - never sure where to go, or what to say when they are there. So...
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7 top tips to manage your money matters
Finances are usually a key concern for us as small business owners! Making sure we bring in enough money to pay the bills (and hopefully a lot more besides!) is a necessary evil, but the key word there is necessary. It’s really important to stay on top of your money...
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Get business-fit for Spring
As I was driving home from the gym this morning I heard Pause for Thought on the radio. For those unfamiliar with Radio 2, this is a regular feature where a variety of people offer a reflection for the day. Most, but not all, presenters base their ‘Thought' on their...
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10 Mistakes Brand New Entrepreneurs Often Make
Starting your own business is a wonderful and exciting experience and you should be proud of this decision regardless of how it ends! After all, some of the most successful entrepreneurs in the world failed on their first try (some even on their second). Being an...
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Are you using what you’re learning?
There have been several occasions recently when I’ve been learning something useful for my own business, only for it to resurface shortly afterwards as a useful insight for one of my clients. For example, a while ago I wrote a newsletter about the power of the...
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Narrow your focus to reach a wider audience
Have you noticed that a well-known brand of painkillers now has a version for migraine, a version for headaches, a version for backache, and so on? Underneath, they have exactly the SAME ingredients, but we are attracted to something that appears to target our...
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Are you winning prizes?
Have you won any prizes? At most schools there are prizes for effort, achievement or being a delightful pupil (don't think I ever got one of those - too assertive!) And many sports or hobbies come with their own set of exams, tests, or badges for effort...
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What’s in a name? My 10 step guide to a rebrand
“What's in a name? That which we call a rose by any other name would smell as sweet.” William Shakespeare Over the past few months I’ve been thinking that my business name didn’t accurately reflect who I am or what I do. This feeling got...
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Need a helping hand? Get a coach or mentor
Do you have a coach or mentor? Many small business owners do. So do the CEOs of most large corporates and many other senior executives too. They know the value of having an impartial person to support them. Someone who will challenge them and to whom they can show...
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