Referral partner management for small businesses
Stop losing track
of your referrals.
Introductions in emails. Updates in spreadsheets. No clear picture of what happens next.
Referrals Made Simpler brings your partners, opportunities and agreed fees into one place—so you can turn more of your relationships into business.
Receive introductions, earn income from making them—or both.
A trusted introduction
TP Limited → GTR Limited
In discussion
15 founding places. Build your referral approach with Sarah and help shape the app.
Sound familiar?
A good introduction.
Then what?
You made the connection. But a changed meeting, a missed follow-up or an unanswered update can leave everyone guessing.
The opportunity needs attention. So does the relationship that created it.
- “My partners send the wrong opportunities.”Give each connector a clear brief and buying signals to look for.
- “I don’t know what happened to my referral.”Keep progress, review dates and update requests in one place.
- “I can’t see what these relationships are worth.”Connect opportunities, outcomes and agreed referral fees.
Three parties. One useful introduction.
Someone needs help.
Someone can help.
You connect them.
The value is already in your relationships. Give the introduction a process everyone can follow.
Third party · TP
A business needs help.
“We need someone we can trust.”
Legal advice, accounting, marketing, IT, sales support—or another business service.
Income through referrals · ITR
The connector knows both.
“I know someone who can help.”
Makes a relevant introduction and can earn an agreed referral fee.
Growth through referrals · GTR
A business can help.
“That’s exactly what we do.”
Receives the introduction, follows up and keeps the connector informed.
Referrals Made Simpler keeps GTR and ITR connected: the right brief, a visible next step and a clear view of the outcome.
Which side are you on?
Grow your business.
Or earn referral income.
You can do both in the same subscription.
GTR · Growth through referrals
“People introduce business to me.”
- Better-fit introductions. Help partners recognise the clients you can help.
- Clearer follow-up. See the next step for each opportunity.
- Stronger partnerships. Keep connectors informed and review the business they bring.
ITR · Income through referrals
“I introduce people to others.”
- Useful introductions. Understand who each business wants to meet.
- Less chasing. See progress and request updates through the app.
- Your value, visible. Track your introductions and the referral fees linked to them.
From spreadsheet hell to a clear next step
Know what needs attention.
Review live opportunities, update progress and see what has been won or lost. Keep the introduction connected to the partner and agreement behind it.
Build this part of your business with me.
“I’m bringing together businesses who believe good introductions deserve more than ‘I’ll keep you in mind’.”
I’ll help you put a practical referral approach in place. Together, we’ll learn what works, develop a useful network and shape the app around real business needs.
Sarah Myerscough
Founder, Referrals Made Simpler
The app. Support. A founding community.
- Personal onboarding, a referral-strategy session and a 30-day progress review.
- Conversations with Sarah and other founding businesses.
- A voice in development, with invitations to selected features and pilots as they become available.
£42 per month · 12-month commitment
£504 total over the initial 12 paid months. See subscription terms below.
Book a free 30-minute conversation
We’ll discuss your business and whether the Circle is a good fit. A conversation does not reserve a place or start a subscription. Members contribute honest feedback, reviews and ideas.
Simple subscription
One app.
Both sides included.
Manage referrals you receive and introductions you make in the same Business Workspace.
- Growth and Income included.
- Three partner business places included across your workspace.
- Restricted Partner Workspaces so partners can work with you without buying a full subscription.
£42 per month
After a 14-day free trial.
12-month minimum commitment after the trial (£504 total), then monthly rolling. Cancel before the trial ends to avoid payment. Extra partner places are £12 per month each, separately monthly rolling. Total payable shown; VAT registration number pending.
Before you start
A few useful answers.
Do you find clients or partners for me?
You choose and develop your own relationships. The app helps you brief your partners, manage introductions and follow up. The Founding Circle is also a community in which members can get to know each other’s businesses.
Do my partners need to pay?
You can issue restricted Partner Workspaces without partners buying their own full subscription. Three partner business places are included across Growth and Income; additional outgoing partner places cost £12 each per month. Workspaces shared with you do not use your outgoing allowance.
Does the app guarantee referral income?
No. Outcomes depend on the fit of the introduction, your relationships and the follow-through. The app gives you a clearer way to manage that work and track agreed fees; it does not guarantee business or payment.
What is included in Founding Circle support?
Personal onboarding, a referral-strategy session and a 30-day progress review, alongside founding conversations and feedback opportunities. Any additional consultancy is scoped and agreed separately.
Can I get help with my wider business?
Yes. Business Made Simpler consultancy supports growing businesses with operations, reporting, systems and processes. Scope and fees are agreed separately.
Make your next introduction
easier to follow through.
Let’s look at how referrals could work for your business.
Read the video transcript
A good introduction. Then what?
You make a useful introduction. Then the updates disappear into emails and spreadsheets. Did they meet? Is the deal moving? Is anyone following up?
Three parties. One useful connection.
A third party needs help. G T R is the business that can help. I T R is the connector who knows both. Referrals Made Simpler keeps the business and its connector working together.
Help partners recognise the right opportunity.
Start with a clear brief. Who do you help? What problems should partners listen for? Which introductions are a good fit? Give each connector something useful to work from.
Know where the referral stands.
Keep the introduction, agreement and opportunity connected. Set the next review date and update progress. Your connector can see what happens, instead of wondering whether to chase.
See what your relationships create.
Review live opportunities and business won or lost. Connect introductions to agreed referral fees, so you can see which relationships are creating value.
Grow through referrals. Earn referral income.
Whether people introduce business to you, or you introduce people to others, Growth and Income are included in one subscription.
Build your referral approach with Sarah.
We are opening fifteen Founding Circle places, one business per industry. Get a supported start, join a founding community and help shape the app. Book a conversation to see whether it is right for your business.