In this video I take you step by step through a simple tool I often use.

It’s called the product pyramid.

It’s great for helping you think through the different buying patterns of your customers. It helps you identify how you can meet their diverse needs without compromising on price OR quality.

In the video I explain how I used the pyramid recently to help someone solve an unusual problem in their business. By talking you through how it helped them, I hope you will see how you could apply the tool within your own business.


For more help with with the product pyramid, and other tips on pricing, watch out for my next ‘Pricing and Money Matters’ workshop. Visit my workshops page for more info.