There have been several occasions recently when I’ve been learning something useful for my own business, only for it to resurface shortly afterwards as a useful insight for one of my clients.
For example, a while ago I wrote a newsletter about the power of the positive vibe.
I was talking about an experience of my own, and sharing how I capitalised on the momentum generated by a successful days’ work to go out and network in a new arena – with great results.
Here’s my first learning:
“When you are feeling upbeat, it’s a perfect time to reach out and explore new opportunities”
One of my clients experienced this recently too. She had an unexpected success with one client and used the energy and confidence it gave her to reach out and connect with others who could benefit from her expertise.
They sensed her confidence which in turn gave them the confidence to engage with her.
And last month another experience enabled me to help my daughter Bryony, who also runs her own business, Precious Stars.
I don’t coach Bryony regularly (it’s not a good idea to coach friends and family because it’s hard to stay detached!) but she does occasionally ask me for business input.
On this occasion she wanted me to help her with her marketing calendar.
Coincidentally, just a few days earlier I had spent some time with the very knowledgeable Helen Cox of Helen Cox Marketing, talking through ways to improve my own marketing efforts.
This had led to me putting together a quarterly calendar for my marketing activity which made it much easier to help Bryony when we looked at hers.
So here’s my second learning:
“Share your knowledge and experiences”
It’s simply this: we can often draw on our own experiences to improve our offering or service to our clients.
It might be a case of sharing some knowledge or insights directly with one or more clients. Alternatively you may want to change your business in some way, perhaps altering the content of your offering, or the way you engage with your clients.
When did you last use an insight, learning or experience of your own:
- to build a connection with one of your clients? Or
- to tweak the way you help your clients?
If you haven’t done this yet, do try it, and let me know how you get on!