Last week I had good news! I heard that I was a finalist in the Best Financial & Professional Services Business section of the Kingston Business Excellence Awards. I’m delighted – of course – and more importantly, it proves that goal-setting works. Here’s why.

Last December, I set my 2019 goal. It was:

“To achieve enough local success that I can enter a local business award with a meaningful chance of winning.”

Now of course I haven’t won the award yet (and there’s stiff competition).

But to me, being named as a finalist means I’ve achieved my goal. It means I do have a ‘meaningful chance of winning’.

So why did setting the goal help?

The act of defining my goal, and identifying what I wanted to achieve, helped me understand that:

  • I wanted to focus on the local area around where I live, and
  • I wanted to get known in the area and recognised as a good business coach

Then having set the goal, I identified what I should do to achieve it.

My strategy became:

  • to get out and about in the local business community and make as many connections as possible

This in turn spurred me to take action that I probably wouldn’t otherwise have taken.

  • I went networking and visited new groups as well as those I already knew
  • I gave talks
  • I ran workshops
  • I continued to spread the word about my newsletter and invited people to join it

Without that focused action, I doubt whether I’d have had enough evidence to warrant entering the award.

Have you set yourself a goal?

And if so, what’s your strategy? Are you doing what you need to do to achieve that goal?

If not, get in touch!

This blog comes from one of my weekly newsletters. If you’’re not yet on my mailing list, click in the box on the right to download my free guide and then you’ll automatically get my newsletters (unless of course you unsubscribe!)

You can also read the other articles in this newsletter here.