by Amanda Cullen Adm | Aug 13, 2019 | Business made simpler, Marketing
Do you know the power of A/B testing? I use Mailchimp to send out regular updates to my subscribers. And I use A/B testing to improve my ‘open’ rate. This means I send a small percentage of my emails out using two different headings. And then 4 hours later,...
by Amanda Cullen | Aug 2, 2019 | Brand, Business made simpler
When you’re thinking about your business positioning it can be useful to think about how it compares to others. Of course it’s helpful to compare yourself to the competition, but here’s another useful tool. Ask yourself: If my business was a clothes shop,...
by Amanda Cullen | Oct 2, 2018 | Business made simpler, Clients, Small business
In this video I’m explaining how to turn down business! “What???” I hear you say. “Are you mad? Why on earth would I say ‘no thanks’ to business?” There are times when you know deep down that you shouldn’t do business with a customer, but you don’t...
by Amanda Cullen | Jan 5, 2018 | Business made simpler, Small business
There have been several occasions recently when I’ve been learning something useful for my own business, only for it to resurface shortly afterwards as a useful insight for one of my clients. For example, a while ago I wrote a newsletter about the power of the...
by Amanda Cullen | Aug 7, 2017 | Business made simpler, Control, Risk, Small business
Do you take risks with your business? Of course you do. Without risk, there can be no reward. But it pays to be aware of those risks, and to manage them. In the wider business community, risk management has become a hot topic, with new risks emerging all the time, and...
by Amanda Cullen | Jul 6, 2017 | Business made simpler, Networking, Small business
– And how to make sure it isn’t! As small business owners we know the importance of networking, right? It’s where we find clients, suppliers or people we can collaborate with. Some of us invest significant amounts of time and money in networking...
