by Amanda Cullen | Jan 12, 2020 | Business made simpler, Change
I recently coached a woman who was changing direction. She had been running it for a couple of years, but had decided that she wanted to do things slightly differently. To help my client identify where she should focus, I asked her about her strengths. She said she...
by Amanda Cullen | Sep 20, 2019 | Business made simpler, Clients, Marketing
Are you stalking your work? If you’ve been with me for while, you’ve probably heard me talk about the importance of follow up. And I make no apologies for raising the subject again. Because I know from experience that we small business owners often don’t do it! The...
by Amanda Cullen Adm | Aug 13, 2019 | Business made simpler, Marketing
Do you know the power of A/B testing? I use Mailchimp to send out regular updates to my subscribers. And I use A/B testing to improve my ‘open’ rate. This means I send a small percentage of my emails out using two different headings. And then 4 hours later,...
by Amanda Cullen | Aug 2, 2019 | Brand, Business made simpler
When you’re thinking about your business positioning it can be useful to think about how it compares to others. Of course it’s helpful to compare yourself to the competition, but here’s another useful tool. Ask yourself: If my business was a clothes shop,...
by Amanda Cullen | Oct 2, 2018 | Business made simpler, Clients, Small business
In this video I’m explaining how to turn down business! “What???” I hear you say. “Are you mad? Why on earth would I say ‘no thanks’ to business?” There are times when you know deep down that you shouldn’t do business with a customer, but you don’t...
by Amanda Cullen | Jan 5, 2018 | Business made simpler, Small business
There have been several occasions recently when I’ve been learning something useful for my own business, only for it to resurface shortly afterwards as a useful insight for one of my clients. For example, a while ago I wrote a newsletter about the power of the...
