Business made simpler | Business Made Simpler

Who DON’T you work with?

by Amanda Cullen | Nov 11, 2020 | Business made simpler, Clients

I spend a lot of time with my clients talking about their ideal client- the people who want or need what you have to offer and who will benefit most from the way you deliver it. Last week a fellow networker suggested that we consider who we DON’T want...

Stop talking! The power of silence

by Amanda Cullen | Jul 10, 2020 | Business made simpler, customers, Pricing

I was reminded the other day of a lesson I learned back in my corporate days about the power of silence. One of my colleagues was an incredibly clever man, but whenever I asked him a question, he just sat and looked at me – in silence. I’d ask one...

What kind of intelligence do you use?

by Amanda Cullen | Jun 12, 2020 | Business made simpler, Small business

Did you know that you can be intelligent in three different ways? You can use your head – this makes you more clear, logical and forward thinking You can use your heart – this leads you to be more empathetic, and in tune with your emotions and...

Build structure into your day

by Amanda Cullen | Mar 27, 2020 | Business made simpler, Resilience

Most of us thrive on some degree of structure. We’re used to having regular commitments – whether that’s client interaction, networking, or family activities. When the world shifts, that structure may shift too, and fall away. This can make our world even more...

We ALL need to sell a product!

by Amanda Cullen | Feb 24, 2020 | Business made simpler, Marketing, Small business

If you sell a service, it may sound strange to hear me tell you to sell a product. But it’s you I’m talking to. Last week I went to a very good talk by a marketing expert. She talked us through how to develop your marketing strategy. And, at the end, she invited us...

Why approach networking strategically?

by Amanda Cullen | Jan 30, 2020 | Business made simpler, Networking

Last week I talked to someone about the importance of networking strategically. She is doing lots of networking, but there’s no evidence that it’s giving her any benefits, so I asked her how she prepared for each networking event. Truth is, she...

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Who DON’T you work with?

Stop talking! The power of silence

What kind of intelligence do you use?

Build structure into your day

We ALL need to sell a product!

Why approach networking strategically?

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