Who DON’T you work with?

Who DON’T you work with?

  I spend a lot of time with my clients talking about their ideal client- the people who want or need what you have to offer and who will benefit  most from the way you deliver it.   Last week a fellow networker suggested that we consider who we DON’T want...
How niche is too niche?

How niche is too niche?

  I’m talking about my favourite topic again! It’s about finding your niche. It’s the importance of tailoring your offering to your ideal client, rather than trying to help everyone.   I know that when you are really clear on exactly who you can best help,...
What’s your AQ?

What’s your AQ?

  Most of us know about IQ – our intelligence quotient. And most of us have at least some sense of how we would measure up. Increasingly, people have learned about EQ – our emotional quotient. This is a measure of how we understand and manage our own...
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